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Welcome! Please enjoy my archived posts for home decor projects and seasonal inspiration here at homewardFOUND decor, even though I am no longer posting new content. ~ Deb

9.06.2012

a stylist's TOP FIVE TIPS for seasonal displays!

some of the best tips & tricks i've learned and developed as a retail display stylist
[i've been at it for over 36 years, including designing booths at vintage shows like the one above]
work very successfully when applied to decorating homes...
so i thought i'd share
the TOP FIVE
techniques, tips, & tricks used in retail display
to help you get great visual impact with your seasonal decor!


1. start with a theme. 

my fall theme always begins with pumpkins, because I have a lot of them.
i've got glass, ceramic, wood, fabric, plastic, styrofoam, paper, dough, clay, terra cotta, real gourds,
and of course sweater pumpkins.
they spend far too many months packed in foam and cardboard, just waiting for their day in the spotlight,
so i give it to them for three months a year.
some people like swanky black & white accents with bling,
some like cute witches in orange and green and  yellow and black.

with a theme, I can coordinate all of the display areas in all of my rooms easily: 
every focal area has to have some pumpkins. 
i'm also big on natural elements: bleached leaves, faded roses, foliage & florals in pumpkin colors. 
add a few 'hard surface' elements: glass, silver, and wood containers.
So all of those elements together serve to define and express my theme.


2. find your focal points.

walk through your home, from the entry, and pay attention to where your eyes travel.
mine are the front porch, front entry, library table, mantel, buffet, dining table, and kitchen window. 
from small to large, each of these will hold the same theme, colors, and elements 
which will spread the season's 'story' all thru my house. 

by concentrating your efforts in the main focal areas, 
you'll get better visual impact AND save yourself time and money.
your seasonal decor needn't be on every single table, shelf, area - sometimes, less is more. 
(i can't believe i said that!)

the mantel is one of the main focal points as you enter this home.
 i didn't want to do a central arrangement or both sides, 
as these colors are so vibrant it would have been overwhelming. 
so i placed a clock on one side of the mantel,
 and a big colorful arrangement of flowers and pumpkins on the other side.

i practiced restraint  - something extremely hard to do!
in retail visual merchandising we normally do everything very BIG and very theatrical. 
 in a home, you have to dial it back a bit - especially in small rooms.


3. use color to pull your eye thru the space.
the photo above shows a display in the area just outside the front door.
from the first step up onto my covered front porch all the way thru the house, it's the same story. 
the pumpkin theme and the colors of orange, rust, and vanilla
catch your eye and cause you to look EXACTLY where i want you to look in the house!

i do that for two reasons: 
one, it's how i work. i'm obsessive that way. 
in retail, this practice is called 'color spotting' and it always works.
and two, this house is small. i mean, really small. it is a 1924 cottage, not even 1000 square feet. 
so to have too much visually going on [and definitely having too many different things going on] 
would cause me to lose my marbles staring at it all the time!
keeping the seasonal decor coordinated and simple, and placed strategically,
lets the color in the decor lead the eye of the beholder through the small space.



4. plan flexible, organic displays.

on my big long pine dining table, i grouped more of the same elements casually. 
i wanted the whole scheme to look sort of 'unstudied', just left there as if i had discovered it on a walk. 

i do add more stuff to my displays all thru the season. 
keep your displays organic (open to natural change). move things, add things, rearrange things. 
keep it interesting, not static.

one BIG change i make with my fall displays is this:
i begin in September with my pumpkins 'faceless'. 
that means if a pumpkin has a jack o' lantern face, it's turned toward the wall or back of the display. 
in October, i turn the pumpkins around so that the faces show for Halloween.
and then in November, i turn them back around again.


5. hang usable objects as art.

in a store, this is the equivalent of a moving hanging rack.
here, you see that door with old hooks i shared in a past post -
now it has a hanging straw purse filled with rust-colored silk roses and straw hats.
it's a neat 3-D artwork piece - i could have hung a painting here, but this is more tactile and fun.
find a coatrack or pegrack, something that you can alter, add to , and change with small touches.
functional items like scarves and gloves, umbrellas, even canvas bags of books
can look artful when arranged on purpose.

*** Hello to everyone visiting from the Funky Junk Interiors 'Love That Junk' Linkup!***
Thanks for the feature, Donna!

I've just added a brand new post with MORE ideas for re-purposing OLD DOORS!
click here to see what I've done with them over the years...


bonus tip:

6. use light to set a mood.

in the dining room table photo, and the foreground of the photo above,
you can see more glass vases with candles and fall leaves.
in the photo of the mantel, you can see a small lamp. 
warm light from candles and small lamps, a fireplace, or an illuminated painting on the wall
will add sparkle and glow to your rooms like no ceiling fixture or lamp on an end table can.
similarly, open window treatments will let in the golden autumn light
in the mornings and afternoons, 
creating changing patterns across the room and bringing it to life.

and with that...
a scented candle and beautiful music
will be the finishing touches for beautiful rooms
that will welcome you, your family, and your friends in this autumn....

have fun creating seasonal touches in your home!

Featured At:
Funky Junk Interiors | Love That Junk Link Party


Order Sweet Sweater Pumpkins HERE - now in FIVE colors, including PINK!

 for more decorating ideas for every season,
  visit the HOMEWARDfound blog 
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5 comments:

  1. great tips and visual samples.. thank you, much..

    ReplyDelete
  2. I'm ready to come over for some tea! Everything looks so inviting, I figured I'd just invite myself!!!!
    I was glancing through an old FOLK magazine and came across your pumpkin tutorial...now I need to get busy! I want to be just like you!!!!

    Your blog is so lovely Deb!
    Have a fabulous day!

    ReplyDelete
  3. What great tips and ideas for display. Thanks-Hope you have a wonderful day- xo Diana

    ReplyDelete
  4. These are all great tips and just the thing I need to jump-start my Fall decorating! Thanks for sharing.

    ReplyDelete
  5. My 1st visual merchandising job was at 18 and Ive been doing it off and on since then and now FT at my shop.

    Deb you blow me away with your vignettes and visuals everytime.

    Fall is my favorite season, and you are definitely the Fall expert.

    If I ever win the lottery, I have to fly you out to NJ to come and give me your advice and expertise on my shop.

    xoxo
    MJ
    Lucky 7 Design

    ReplyDelete

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